Partnership Opportunities

B2B

KEGSTAR CASE STUDY

Kegstar has been a partner of our festivals for over 10 years. They offer their keg services to all the breweries who come to our events. This includes breweries use of Kegstar kegs at the festivals and removal of empty kegs at the end of each festival. The value of our partnership is in the relationships and contact Kegstar utilises at each of our craft beer festivals. 

They sponsor the ‘Welcome Drinks’ we host for the partners the evening before the festivals start. This encourages Kegstar and breweries to mingle and network in a less formal environment and discuss for their common love – beer!

During any given festival there are between 100-150 breweries, and our partnership with Kegstar allows them to strengthen their own collaborations with all types of breweries in the craft industry.

B2C

GOPUFF CASE STUDY

In 2022, Gopuff launched in the UK, bringing their business to consumers at our festivals. They are an instant commerce platform, creating an easy, quick delivery system to customers across the UK. They could tell from the database in the US that people were interested by buying craft beers on their app was a good way to track customer consumption and retain them. 

We partnered with Gopuff and connected them with 50 breweries to add to their UK app. 

In 2022, they came to all of our festivals and had a live activation as well as an online presence. Currently, they are the UK’s second largest easy delivery app and the largest for craft beer sales.

Our partnership enabled them to tap into the craft beer market, and gave them valuable face-to-face interactions and insight into what the craft beer community is looking for when it comes to how they order and enjoy craft beer.

Global Breweries

DUVEL CASE STUDY

Duvel’s brand La Chouffe has been very successful in reaching the UK market and gaining loyal customers.

They started coming to our festivals as a way to further reach the UK craft market. At our festivals they have experiential activations with immersive settings and goodies to give out to trade and consumers.

Their most iconic advertising is the red gnome hat that almost every person was wearing at the festivals. This has created marketing awareness not only at the festivals but on social media, as a red hat could be spotted in lots of posts on socials.

This partnership is beneficial to us and Duvel for us to showcase good beer and exciting experiences for trade and consumers, and for them to reach our target audiences.

National Breweries

TINY REBEL CASE STUDY

Tiny Rebel has been a partner at our festivals for the last couple of years. They have been successful at our festivals with their off sales and merchandising. So much so, that they were able to offset the cost of the festivals.

These sales and their presence at our festivals has allowed them to further cement themselves in our craft community, and has created awareness of their brand for our festival goers. They have always gone for a large activation at our festivals and their success in their sales is a stellar example of how our partnership is mutually beneficial.

Cider

THE NEWT CASE STUDY

The Newt in Somerset is a large, luxury country estate with cider orchards on their hotel grounds. They were searching for a way to break into the cider market. Through their research they found that the cider market aligned with the craft beer market.

We then partnered with them and they came to all of our 2023 festivals. They were able to do joint tastings with breweries and were a showcase of quality cider at each of our festivals. Our trade sessions led them to getting two of their ciders listed in a national supermarket and listings at a pub co. 

Through our partnership, they did find their research to be true – fine cider and craft beer overlap in the drinking community. 

Cocktails

PIMENTAE CASE STUDY

Pimentae is a cocktail brand that fits perfectly into the craft community. They started kegging their cocktails and saw an opening in the market to get into taprooms and to be the cocktail option for craft beer drinkers. They have seen a movement for taprooms to offer more than just beer, and this is where they saw a space to be at the forefront of craft beer drinkers minds. 

Their involvement in our festivals proved a success, with them picking up listings with multiple taprooms across the UK and found national distribution. This type of brand integration shines through at our festivals and highlights the versatility of the craft beer drinker.

No-Lo

MASH GANG CASE STUDY

Mash Gang was about three years old when they first came to our festivals. They spent a lot of time collaborating with breweries to get their name out there in the craft beer scene. They came to our festivals to meet new breweries and connect with the craft beer consumer. 

They knew from early on that their drinker was the craft beer drinker. People have been asking for more and better quality no/low alcohol beer options. This is where Mash Gang fits in – especially at our festivals where you can find every type of craft beer drinker. This intersection has made our partnership a mutually beneficial one, allowing our beer drinkers to be introduced to Mash Gang and their no/low alcohol craft options!

Snacks

MAD BUTCHER CASE STUDY

Mad Butcher is owned by a multinational company based in Spain. They developed Mad Butcher for the UK craft beer drinking scene.

They realised there was a gap in the market, people could drink good quality beer, but there was no option for a good quality snack to accompany the beer.

They partnered with us to tap into our loyal craft beer drinking community. In 2023, they attended all of our festivals and they were able to pick up a major supermarket listing and taproom listings. 

They has a consumer facing activation at each festival to get their product in the hands of the craft beer drinker. They were able to attest that people who drink quality beer do want good snacks to chase their drinks.

Spirits

KYRO CASE STUDY

Originally from Finland, Kyro Distillery launched in the UK a few years ago. After a lot of consumer research, they say that their drinkers were similar to those in the craft beer community. Their research showed that when their craft beer drinker stopped drinking beer at the taproom or pub, they move onto whiskey. 

They came to all our festivals in 2022, and then collaborated with Brew by Numbers and created a barrel aged stout for BBno and a cask aged whiskey for themselves. 

The following year, they came to all of our festivals again bringing their collab drinks! 

From our partnership and their presence at our festivals, they were able to pick up a national supermarket listing and connect to their targeted UK audience. 

Tobacco-Nicotine

BLU CASE STUDY

Blu attended all of our 2023 festivals with a playful and interactive station for festival goers to let loose and have a good time. Blu came to our festivals in order to tap into the beer drinking occasion and replace tobacco with vapes. They found a connection between the drinking scene and use of nicotine.

At the end of the festival season, they found a much higher proportion of smokers/vapers than any other festival they attended that summer. The sample percentage and return on investment at our festivals was higher than other activations they had. 

Blu’s branding and activation exemplified the playful nature of the festivals and gave consumers at the festival activities to enjoy whilst enjoying their craft beer!

Wine

19 CRIMES CASE STUDY

19 Crimes had their UK launch at our London Craft Beer Festival in 2017. They wanted to expand their market to the East London area, which meant our festivals location was the perfect spot for them to test the market. 

After this launch, they saw massive increases in sales, especially around the East London area. They came back to us the following year, and have been one of our major wine partners over the past 7 years. 

This partnership with us was important for them because they wanted to tap into the craft community. Being a part of our festival showed that they could be an artisanal product. A partnership with We are Beer, gave 19 Crimes the positioning they were looking for: a wine for the craft beer drinker.