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Originally from Finland, Kyro Distillery launched in the UK a few years ago. After a lot of consumer research, they say that their drinkers were similar to those in the craft beer community. Their research showed that when their craft beer drinker stopped drinking beer at the taproom or pub, they move onto whiskey.
They came to all our festivals in 2022, and then collaborated with Brew by Numbers and created a barrel aged stout for BBno and a cask aged whiskey for themselves.
The following year, they came to all of our festivals again bringing their collab drinks!
From our partnership and their presence at our festivals, they were able to pick up a national supermarket listing and connect to their targeted UK audience.
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