Empowering the beer industry through events and insight

16/17 July 2025, Magazine London. Value £150+VAT

Unite with industry leaders in the Conference to learn what is driving commercial success across strategy, marketing, sales and production. Enjoy the Expo to discover the latest technologies to increase value and profitability. Held the two-days prior to LCBF to form Europe’s most important beer week.

Members will receive reports that would typically cost £25k+ if commissioned  or £600-£1500 if purchased via an insight agency.

Our 24/25 reports:

• Horizons 2024 – Synthesising 30 trends reports and 20hrs of expert interviews to highlight the 5 trends shaping, the future of beer and how we believe businesses need to respond
• Good Beer Drinker ’25 – Large drinker study (over 1000 drinkers) understanding the consumer attitudes and behaviours to connect with audiences and drive sales
• Strategy report – Gen Z – Good beer drinkers’ are getting older. Future sales demand we recruit the new drinker – large study of Gen Z attitudes and behaviours
• Strategy report – New Mindful Drinking – perhaps the largest threat to beverages alcohol is finding a role within changing consumer attitudes – how do we innovate and market to drive appeal as these shifts grow

Equivalent value £1500 and growing – discover the Good Beer Drinker ’24 and utilise our own good beer drinker segmentation

Equivalent value of over £200. Get together with industry peers to discuss and debate the report findings. We’re holding 3 series of talks and seminars presenting our latest insight reports, which you get free tickets. Brilliant forums to discuss the issues at hand with industry and trade.

Membership consultation to shape future research and learning.

Equivalent value of £360, come discover and enjoy the best in beer at our 3 leading festivals held throughout spring and summer, culminating with LCBF trade – the UK’s largest trade event, with over 70% of UK good beer buying power in attendance.

An evening celebrating the best in beer on July 16th Magazine London, ending the opening day of the Industry Expo & Conference.

As a member you will be able to purchase full Conference & Expo tickets for team members with a 50% discount.