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Meet the conference speakers: What does success look like?


Join industry leaders driving business growth in good beer. Our conference delivers actionable insights and solutions to help breweries build their businesses.

In this series we explore the speakers contributing to each conference theme.

Key conference theme: What does success look like?

Outcome: Gain clarity on performance, benchmark success, and discover the indicators essential for sustainable growth.

Speakers:

Luca Lorenzoni, founder of Path Advisory,and ex-CEO of Camden Town and Northern Monk Breweries, will deliver a proprietary piece of research exploring what a successful brewery looks like and what benchmarks can be used to help breweries build strategies to grow sustainable profits.

Lorraine Copes, CEO of Be Inclusive Hospitality, leads a panel to discuss defining Diversity and Inclusion today. A big part of success is breaking out of the old demographic confines that restricted access to the industry for employees and drinkers alike. Expect actionable ideas and inspiration on how we can collectively create businesses and brands that are inclusive for all.

Garret Marrero, CEO of Craft Ohana—the company behind Maui Brewery and Modern Times—has led a business that used strong community connections, smart innovation, and strategic acquisition to become one of the top 30 independent breweries in the U.S. In this talk, Garrett will share insights from his growth journey, offering a behind-the-scenes look at scaling an independent brewery.

In today’s competitive craft beer landscape, success isn’t just about brewing great beer; it’s about how consumers perceive quality. Tom Maneschijn, VP Europe Next Glass / Untappd, will delve into the data driving Untappd. Whether you’re a brewery looking to boost your presence on Untappd or seeking to understand the shifting landscape of craft beer, this talk will provide actionable strategies to define and achieve success in the eyes of your audience.

A Week of Industry Insights & Celebration

The conference’s four key themes will be curated over the two-day agenda, with We Are Beer’s Top 50 Awards party on the first evening. All this is followed by LCBF. It’s going to be a brilliant week for this brilliant industry.

If you’d like to attend the We Are Beer Industry & Expo, you can purchase a ticket here. Alternatively, if you’d like to attend and get access to our insight reports, then sign up for We Are Beer Industry Membership – full access to our industry events and insight reports.

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