Newsletter

The We Are Beer Industry Expo & Conference is all about progress. We bring together the brightest minds in brewing and business to share ideas, solutions, and strategies that will shape the future of the industry.

We’re thrilled to introduce an incredible lineup of industry leaders, all dedicated to driving growth, innovation, and sustainability in beer. Through this series of posts, we’ll highlight the key speakers, topics, and insights you can expect from this year’s conference.

Conference Theme: Show Me the Future!

Key Outcome: Gain insight into the biggest growth opportunities for beer—innovation, recruiting the next generation of drinkers, and sustainability.

Featured Speakers & Sessions

Innovation & Future Trends

• Ben Branson (Founder, Seedlip & Pollen Projects) – A serial entrepreneur and inventor, Ben will share how business leaders and producers can rethink their approach to innovation, ensuring they stay ahead in an increasingly competitive market.
• Jos Ruffell (Co-founder, Garage Project & Phantasm) – Building on the theme of innovation, Jos will introduce Phantasm, his latest venture. He’ll explore how breweries can leverage supply chain partnerships, invest in emerging hop varieties, and drive category-defining innovation.

Sustainability & Business Impact

• George Wade (Co-founder, Zevero) & Chris Lewington (Founder, BrewResourceful) – Sustainability is no longer optional. This session offers practical steps for implementing sustainable initiatives, with real-world case studies showcasing the financial and environmental benefits of going green.

The Future of Beer Marketing

• Racheal Vaughan-Jones (Compass Box Whiskey) leads a brilliant panel on relevant marketing strategies that drive real growth for emerging brands. Panelists include Imme Ermgassen (Co-founder, Botivo) and Lauren Kennely (Director of Brand Services, Manifesto), who previously led PR at BrewDog.
• Greg Wells (Co-founder, We Are Beer) unveils findings from our latest Gen Z drinker report. He’ll be joined by Chris Black (Co-founder, Thirst Craft) to explore how generational shifts impact brand engagement and consumer behavior.

A Week of Industry Insights & Celebration

This year’s conference agenda is built around four key themes, curated over two days of impactful discussions and networking. Plus, don’t miss the We Are Beer Top 50 Awards party on the first evening—followed by the legendary London Craft Beer Festival (LCBF) to cap off an incredible industry week.

Join Us at We Are Beer Industry Expo & Conference Secure your ticket here. and be part of the movement shaping the future of beer. Want full access to this and our industry insight reports and events? Sign up for We Are Beer Industry Membership today!